Portfolio

Hi, welcome to my makeshift portfolio. I’m just chucking stuff I’ve written here until I get round to making a proper portfolio. It’s a work in progress, so please bear with me; I’ve got quite a lot to add. All in due course, my friend. All in due course.

Journalism, etc

A few pieces I’ve written for the website West London Mum:

http://westlondonmum.co.uk/eat-upsy-daisy-bakery-hammersmith/

http://westlondonmum.co.uk/west-london-yoga-classes-round/

http://westlondonmum.co.uk/five-festive-traditions/

Copywriting: innocent

From 2013-2014 I was the in-house copywriter at innocent drinks. Here are a few bits and pieces from that time.

An article about innocent’s tone of voice in the Guardian

An article about innocent’s tone of voice in Vice

Some packaging copy:

Scilly.

Scilly.

innocent smoothie label

By the beard of Zeus.

By the beard of Zeus.

Well, what do you think?

Well, what do you think?

innocent smoothie label

Tastes good. Does good.

Tastes good. Does good.

Bloody great.

Bloody great.

On your marks...

On your marks…

Other things for innocent:

I wrote a small, silly book about things that come in threes. I’ll share the whole thing here soon.

I wrote some more serious copy for the innocent foundation website and the innocent chain of good campaign website.

I wrote the innocent weekly newsletter almost every week for the past couple of years. You can see some examples of the newsletter here, here, here, here, here and here. And here. That kind of thing. Week in, week out.

I wrote the innocent blog: examples include this post, this one, this one, and, oh, not forgetting this one.